Partner with PAFF

Sponsorships

2025 Theme

DREAM BEYOND

For over 30 years, the Pan African Film & Arts Festival (PAFF) has celebrated Pan African culture and creativity, showing that dreams alone aren’t enough for greatness. PAFF highlighted the passion and perseverance needed to turn dreams into reality, featuring stories of filmmakers, actors, and artists who overcame adversity. Looking ahead to 2025, the 33rd PAFF is a call to dream big, pursue relentlessly, and achieve greatness. Founded in 1992 by Danny Glover, Ja’Net DuBois, and Ayuko Babu, PAFF has grown into America’s largest and most prestigious Black film festival, screening over 200 films annually. Touted as America’s largest Black History Month event, it’s an Oscar-qualifying festival that champions global Black creativity. Join us at the 2025 PAFF as we honor our founders’ legacy and inspire future generations to DREAM BEYOND the unimaginable.
At the Pan African Film & Arts Festival, we believe in forging sponsorships that transcend traditional partnerships. We create powerful alliances that fulfill the goals of our sponsors while elevating the aspirations of PAFF and our diverse audience. Throughout the year, we offer a wide range of opportunities—from immersive corporate experiences to expansive marketing exposure and prestigious naming rights—all designed to help you Dream Big, Dream Bold with us.

From Our Partners

Branding Opportunities

PAFF Signature Events

These diverse programs highlight PAFF’s commitment to celebrating and nurturing cultural and artistic diversity through cinema and art.  Each of these marquee events is an ideal occasion for media coverage, press engagement, and public relations, providing unparalleled opportunities for participants to gain visibility in the global film community.

Opening Night

The Opening Night Gala of PAFF is a grand affair, hosting up to 1000 guests. The evening begins with a glamorous red-carpet experience, followed by an exclusive screening of a highly anticipated film. The event is adorned with a luxurious gifting lounge and culminates with panel discussions featuring A-list cast and crew. The night concludes with an exclusive VIP after-party. This event is not only a celebration of cinematic achievements but also an essential networking opportunity for celebrities, industry professionals, and media representatives.

Centerpiece, Spotlight, and Closing Screenings

The Centerpiece, Spotlight, and Closing screenings are cornerstone events at PAFF, drawing film enthusiasts, industry leaders, political figures, and celebrities from various fields including sports, arts, music, and entertainment. Each screening provides a unique opportunity to view groundbreaking films, engage in insightful panel discussions with filmmakers and stars, and participate in the vibrant festivities of the festival. These screenings serve as perfect occasions for media, press, and PR engagements, offering unmatched exposure and networking opportunities in a star-studded environment. Each event is designed to highlight the diverse and dynamic nature of Pan-African cinema, making them must-attend events for anyone involved in or passionate about the film industry.

ArtFEST

The PAFF ArtFEST is a vibrant celebration of artistic expression, showcasing over 100 talented artists from around the globe. The festival features a diverse range of mediums including oil, watercolor, glass, ceramics, metal, and more, all influenced by African aesthetics and its diaspora. Beyond fine arts, the ArtFEST offers unique crafts, designer fashions, jewelry, home decor, and fashion accessories. With something to cater to every taste and budget, the ArtFEST attracts over 100,000 visitors annually, making it a cornerstone of cultural exchange and artistic showcase.

Filmmaker's Party

The Filmmaker's Party is the ultimate networking event where like-minded filmmakers, distributors, financiers, brands and talent can connect, share ideas, and unwind. It’s an evening filled with music, dancing, and lively conversations, allowing participants to engage with new projects and collaborate in a relaxed, festive atmosphere.

Senior Connections

PAFF’s Senior Connection caters to the vibrant community of active seniors aged 62 and over by offering free weekday afternoon film screenings. This program provides seniors with a social venue to connect with peers and access valuable information about services and programs that enhance their golden years.

PAFF Institute

The PAFF Institute acts as a dynamic platform for industry leaders, cultural icons, and thought leaders to share their insights. Through panel discussions and talks, the Institute aims to educate and inspire thousands of attendees, offering them opportunities for personal and professional growth. This is an ideal space for brands to educate the audience about their integration within the film and TV industry.

STUDENTFEST

For over two decades, PAFF has been inviting thousands of students from local schools to participate in film screenings that are both educational and creative. This initiative exposes students to issues such as teen pregnancy, AIDS prevention, and cultural respect, fostering a new generation of conscious viewers and creators.

CHILDREN'S FESTIVAL

The Saturday Children’s Festival offers a day filled with child-friendly activities including age appropriate film screenings, storytelling, and arts and crafts. It’s a family-centric event that celebrates the rich cultural heritage of Africa and its diaspora, supported by past sponsors like the Lakers Youth Foundation, SONY, and Disney.

SPOKENWORD FEST

The SpokenWord Fest is a special event dedicated to celebrating the art of spoken word. It features performances by some of the most talented and innovative spoken word artists, offering brands a unique opportunity to integrate organically into the fabric of this vibrant cultural expression.

LOL! COMEDY SHOW

The LOL Comedy night is a highlight of the festival, featuring hilarious performances from emerging talents and established comedians alike. It’s a night guaranteed to have the audience laughing out loud, making it a favorite for attendees and a great opportunity for brand visibility.

PAFF FASHION SHOW

During the ArtFEST, the PAFF Fashion Show showcases the latest in African-inspired fashion, presented by a curated team of Pan African designers. This event is not just a fashion show but a celebration of wearable art, providing a platform for designers to reach an audience passionate about fashion, health, and beauty.

FILMMAKER'S AWARDS BRUNCH

The Filmmaker Awards Brunch is the grand finale of the 12-day festival, celebrating the achievements of filmmakers with a catered brunch and the presentation of unique, handcrafted awards. It’s a pivotal event for discovering new talent in the film industry, both domestically and internationally.

Media & Demographics Reach

By aligning with PAFF, you’re not just supporting a festival—you’re joining a movement that inspires dreams across continents. PAFF generates powerful social content and news media that elevate both awareness and perception of your brand to a diverse, global audience. From the United States to Africa, the Caribbean, Europe, Canada, South America, the South Pacific Islands, and increasingly, Asia, your brand becomes part of a collective dream that spans the globe.

2024 AUDIENCE DEMOGRAPHICS

  • 56% Women
  • 44% Men
  • 75% African American/African Descent
  • 10% European
  • 7% Hispanic
  • 5% Middle Eastern
  • 3% Asian/Pacific Islander
  • $150K Median Household Income
  • 55% Media Age 25 – 44
  • Total online + Print Audience 504,993,304
  • Total National TV Audience 516,148
  • Total Social Followers 77,847

2024 STATISTICS

  • 85K In-Person Attendance
  • 12K Online Portal Visitors
  • 200 + Films Showcased
  • 75+ Artists & Artisans Vendors
  • 30 Panels + Workshops
  • 70K + Social Audience (Combined)
  • 64K Newsletter Subscribers
  • 112K Website Unique Users

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PARTNER WITH PAFF

The Pan African Film Festival is proud to offer its sponsors what many describe as “an atmosphere of cultural richness and global significance.” Our sponsorship opportunities align perfectly with the festival’s mission to celebrate excellence in Black storytelling while connecting with a diverse, sophisticated audience of film enthusiasts, industry leaders, and global change-makers. As one of the premier festivals celebrating the African diaspora, PAFF provides companies, partners, and organizations with exceptional opportunities to elevate their brands and create meaningful visibility. Join us this year for an impactful and unforgettable experience that amplifies your support for the arts and culture.

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